Factors That Influence University Students' Intention to Become Agriculture Entrepreneurs
Abstract
The present research analysis seeks to understand the variables affecting university students' intentions of becoming agricultural entrepreneurs with a significant focus on Pakistan. With the world's population expected to rise and food demand expected to increase, it is essential to involve youth in agriculture. The study examines the moderating role of subjective norms, social values, entrepreneurial education, and agricultural education on students' Intention to engage in entrepreneurship. The research method used in this study was a survey method, and the target population was agrarian students, out of which 300 students participated. Data analysis involves descriptive and inferential statistics, while Cronbach's alpha determines reliability. Findings reveal a significant positive relationship between all the independent variables and students' entrepreneurial intentions. The hypothesis test further validates the results, showing that perceived behavioral control, subjective norms, social values, and formal and informal education affect the students' Intention to engage in agricultural entrepreneurship. The study's results highlight the need to promote youth entrepreneurship through supportive policies and tailored educational initiatives. The authorities are urged to design measures to help students acquire more entrepreneurial competencies and social capital, encouraging young people to participate in agricultural entrepreneurship.
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