Perception of Customers Towards Islamic Banking in Pakistan
Abstract
This study examines the perception of the customers regarding the Islamic banking in Pakistan by gathering thedata from the sample of 130 customers of the Islamic banks. This study is directed by a complete profile analysis frequency test, is utilized to find the demographic profile of respondent .Age, the category of income and the education having significant role in that of the customers’ usage of the various Islamic bank and their products/services. The customers appear to be very gratified with them any of the products/services of Islamic banks. Independent variables i.e. Islamic motives, convenience, cost & return and staff factor are taken to test their impact on one dependent variable i.e. satisfaction (used as a proxy for the customer’s perception for the Islamic banking). Islamic motives, in this study, are measured by four factors i.e. Islamic principle, Fatwa, religion and Islamic image. Convenience is measured through customer service quality, branches operating throughout the country and convenient location. Cost and return is measured by low service charges and high rates of return while staff factor is measured through relevant knowledge and friendly personnel. In this study multiple regression test is used for analysis. The findings show that three of the four selected independent variables i.e. Islamic motive, convenience and cost & return and staff significantly influence the customers’ perception towards Islamic banking.
Copyright Notice Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication. Copyrights for articles published in IJSSA journal are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author’s responsibility to bring an infringement action if so desired by the author.
