Significance of Social Media at University Level: A Review in the Context of Pakistani Literature
Abstract
This study explores the impact of social media usage on the academic performance of university students, with a specific focus on Pakistan. While social media platforms such as Facebook, WhatsApp, and Instagram provide opportunities for enhanced communication, collaboration, and information sharing, excessive or unregulated use can negatively affect students' academic achievements. Drawing on existing literature and a systematic review of relevant research, this study highlights both the positive and negative aspects of social media usage among students. The findings suggest that while social media can support academic engagement and networking, its overuse often leads to distractions, time mismanagement, and lower academic performance. The study underscores the importance of promoting balanced social media usage to maximize its benefits while minimizing its potential drawbacks for university students. Further research is recommended to develop strategies for improving social media's role in academic success.
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