Media Reporting of Security Concerns and Impact on Tourism in Pakistan
Abstract
Even though Pakistan's tourism industry is one of the fastest-growing in the world, there are several issues with it. Pakistan has an abundance of natural and cultural resources that can be used for long-term tourism, but the country's tourist potential is underutilized as a result of a lack of dedication and management. There are number of factors that play significant part while determining status of tourism in Pakistan. Media portrayal is one of the most influential one. This study focused on media reporting of security concerns and impact on tourism in Pakistan. Researchers used qualitative technique i.e. interview method. Purposive sampling method technique was used to draw the sample size of 20 experts. After applying thematic analysis findings of the study suggest that dramatized and sensational reporting on security issues in Pakistan may have negative impact on tourism industry in Pakistan.
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