Evaluating the Role of Green Innovation and Green Culture as Mediator and Moderator between Green HR practices and Sustainable Environmental Performance The Dutch Hotel Industry: A Comprehensive Analysis
Abstract
The aim of the study was to establish a model in combination of HR practices including (green recruitment & selection, green training & development, green reward & pay, and green performance appraisals) on sustainable environmental performance of hotel industry of Netherland. In order to bring novelty in the study, green innovation was taken as mediating variable while the moderating effect of green culture was placed between the relationship of green innovation and sustainable environmental performance. A strong and current literature support was provided with the help of stakeholder theory. Based on the said theory, a theoretical frame work was developed and hypotheses were made accordingly. The research onion was utilized to design research model. A quantitative research was organized, and accordingly eight well-known hotels of the city of Amsterdam (Netherland’s) were selected as population of the study. A primary data was collected from the seven categories of job holder including general manager, hotel managers, front desk receptionist, food and beverage staff, event coordinators, sales and marketing and maintenance staff. The total number of selected job categories of the study were about to 2800-2900. By using the formula of Solvin’s’ and determining sampling size by (Sekaran, 2016), 338 to 350 sample size for the current study were decided. In order to get maximum response, a 380 survey questionnaires were distributed among key staff of selected hotels. A 370 filled questionnaires were received back. After applying the process of screening of primary data, finally, 350 survey forms were used in data analysis. SPSS and structural equation modelling techniques were used for measurement and structural model of the study. Nexus to the analysis, five direct, four indirect and one moderated hypotheses were tested. Most of the study hypotheses were supported except one direct, one indirect and one moderated hypothesis. Finally, implication of the study in theory and practice has been given.
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