Critical Discourse Analysis of Discursive Strategies Utilized in President Joe Biden's Inaugural Speech
Abstract
This paper presents a Critical Discourse Analysis of Joe Biden's inaugural address, using a qualitative research methodology to examine the discursive strategies employed to shape his self-presentation and critique opposing perspectives. Through a detailed analysis of the speech, the study identifies how Biden's use of topicalization emphasizes key themes of democracy and unity, positioning him as a unifying force while subtly critiquing previous administrations. By drawing historical parallels and addressing contemporary challenges, such as the COVID-19 pandemic and racial injustice, Biden constructs an image of resilience and forward-thinking leadership. The "Number Game" strategy enhances his rhetoric through quantitative comparisons, highlighting current issues and the perceived failures of past leadership. Polarization emerges as a central discursive technique, contrasting his administration’s values with those seen as hindering national progress. Biden’s use of illustration and victimization lends credibility and ethical weight to his narrative, while strategies such as lexicalization, metaphors, modality, and populism further reinforce his favorable self-image. By employing qualitative methods, this research uncovers how these rhetorical strategies are utilized to shape public perception and align Biden’s vision for the nation with progressive and inclusive values. The study demonstrates how Biden’s inaugural address strategically navigates political narratives to project leadership and foster national unity.
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