Empowering Sustainability: The Impact of Green Human Resource Management on Employee Green Behavior in Pakistan's Tourism Sector
Abstract
Unquestionably, human resource management is a strong instrument for advancing sustainable and green practices, especially when new green human resource management research focuses mostly on environmental sustainability. Thus, as seen by the growing volume of significant publications on the subject, academics researching human resource management have given its contribution to greening businesses more attention. Environmental initiatives are being implemented by organizations worldwide more and more. Recent studies have shown that employees' actions are of great significance, making it a new area of research. The impact of green human resource management techniques (GHRM) on employees' environmentally friendly behaviors as an emerging area of study. Multiple research have discovered that the success of numerous corporate environmental programs hinges on the sustainable behavior of employees. With this background, this study aims to examine the role of GHRM practices in enhancing employee green behaviour within tourism sector of Pakistan. The study further examine the underline mechanism by which GHRM practices affect EGB i.e. environmental awareness. Using a questionnaire survey, the research collected data from 244 hotels employees to examine the conceptual framework developed from existing theories. The data was analyse using SPSS (27) and Excel. The results of the study show that GHRM practices strongly influence EGB (i.e. Voluntary Green Behaviour and Task Related Green Behaviour). the results further suggests that Employee environmental awareness also positively effecting EGB. Furthermore, GHRM practice positively and significantly effecting employee environmental awareness. Lastly, employee environmental awareness play a partial mediating role in the relationship between GHRM and EGB. A theoretical and practical contribution of the study was discussed and limitations of the study were provided with future research suggestions.
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