A Closer Look to Interconnectedness of Fashion in Clothing Preference, Self-Esteem and Adolescent Identity
Abstract
The current study aimed to develop a standardized scale for clothing preferences for adolescents. Moreover, the mediating role of self-esteem would be explored in the relationship between clothing preferences and self-concept among adolescents. 200 adolescents, both males and females participated through the convenient sampling technique. The Fashion in Clothing Preference Scale FCPS (constructing scale), Self-Esteem Scale (Rosenberg, 1965) and Self-concept scale (Malhotra, 1981) were used to explore the key relationships. Study findings revealed that the Fashion in Clothing Scale carries three factors regarding Self-Reflection, Self-Satisfaction and Self-Acceptance with the variances of 43.18%, 9.37% and 7.43% respectively. Moreover, the self-esteem is acting as full mediator between the relationship of Clothing Preferences and self-concept of individuals. The current study highlighted the role of self-esteem in fashion in clothing preferences and self-concept among Pakistani adolescents.
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