Mediatization's Impact on News Media Trust and Credibility: A Comprehensive Analysis of Viewer Perceptions
Abstract
This study looks at why trust and belief in news of Pakistan has lost its credibility and how Pakistani news media portray the relation between believing stories, democracy, and changes happening around us. To explore what factors harm media credibility, and how can we restored a qualitative research method is applied. The variables used to judge the credibility of the news media were, belief, accuracy, fairness, bias, trustworthiness, and dependability. In-depth interviews with a diverse group of media professionals were conducted using purposive sampling Thematic analysis was used to identify recurring patterns and themes in the data, giving an understanding of the effects of mediatization on viewer’s perceptions. The results specified issues causing distrust on media content and some solutions to rectify these issues were suggested by the selected panel of journalists/ Broadcasters.
Copyright Notice Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication. Copyrights for articles published in IJSSA journal are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author’s responsibility to bring an infringement action if so desired by the author.
