Social Bricolage as a Panacea for Resource Mobilization of Social Enterprises in Developing Countries: Evidence from Health Care Sector
Abstract
The ever widening gap in public services as a result of increased demand and severe resource constraints particularly in developing countries is promoting the emergence of social enterprises .They play an important role in promoting inclusive growth by bridging the widening gap between the rural and the urban as well as rich and poor in the developing economies by bringing products and services most suitable for that particular market. However just as commercial enterprises rely on resources weather physical, human, financial and others, similarly resources are also critical for the survival of social enterprises. But the mobilization of these resources is more difficult for social enterprises as they are mostly located in resource constrained environments serving the underserved. This study basically aims at developing detailed understanding of resource mobilization process of social enterprises using the theoretical lens of social bricolage and to examine the role of hybrid identity in mobilizing the needed resources. The study focuses on health care social enterprises working in Pakistan. This study holds novelty as it empirically confirms and further refines and extends the social bricolage theory by proposing four dominant bricolage practices i.e. resorting, conscientization, annexing users and beneficiaries and co-opetition and explains the sub processes involved in a developing country’s context. The study also contributes to social enterprise and social bricolage literature by empirically investigating and examining the role of hybrid identity of social enterprises in mobilizing the needed resources and asserts on the basis of the findings that hybridity serves as an enabler for the bricolage behavior of the social enterprises. Finally the study also offers a number of recommendations for future research.
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