Role of Streaming Platforms in the Production of Independent Films and their Impact on Society
Abstract
Independent film is rapidly gaining prominence in today's dynamic film industry. The democratization of filmmaking techniques and the progress of digital technology have given independent filmmakers greater opportunities to showcase their distinctive stories on large screens. This study focuses on the role of streaming platforms in the production of independent films and their impact on society. the study uses qualitative approach and interview-based data is collected from 16 experts drawn using purposive sampling technique. Later on, thematic analysis was applied to draw results and findings of the study. Findings of the study suggest that technology played a crucial part in the production and distribution of independent films. Since these films have low production and distribution budget online platforms prove helpful. In terms of social impact such films have a mixed impression on society. Some aspects are appreciated while other greatly discouraged. Despite, all responses it is hard to decline that independent films have earned mass viewership and following among the viewers.
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