The Role of Facebook in Generating Public Awareness Regarding Climate Change in Lahore Pakistan
Abstract
This study explores user perceptions, engagement, and the credibility of climate change information shared on Facebook. This research seeks to uncover the impact of this influential social media platform on climate change awareness in a specific regional context. Researcher Research validity and reliability depend on sample size. This technique involves assessing confidence level, margin of error, effect magnitude based on study objectives, and statistical test selection. The researcher must also account for attrition and non-response rates to maintain sample size during data collection. The ability to recruit and survey within resources and timetables is essential. The sample size estimate was used for an unlimited population, and 384 responded. Complex situations may require a statistician or statistical software to calculate sample size. The findings offer insights into the dynamics of climate change communication in Lahore through Facebook and provide a foundation for informed policy decisions and awareness campaigns. It is evident that social media platforms, when harnessed effectively, can contribute significantly to advancing climate change awareness and fostering collective efforts toward climate action in the context of Lahore, Pakistan, and beyond.
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