A Feminist Study of Watson’s United Nations Address (2014) Through Politeness Maxims
Abstract
This research analyzes Watson’s 2014 United Nations address, focusing on her strategic use of politeness norms within the gender equality discourse. The primary aim is to investigate Watson’s deployment of politeness strategies to enhance communication and persuasion. It examines how her use of polite language functions as a rhetorical tool and assesses the effectiveness of adhering to politeness standards in shaping the discourse on gender equality. The study focuses on politeness strategies while excluding broader contextual factors like historical, political, or public reactions. One key finding is Watson's use of modesty to defensively address audience doubts. By admitting possible scepticism and responding humbly, Watson adheres to the modesty maxim, skilfully diffusing potential resistance and establishing rapport with her audience. This rhetorical choice reflects her ability to foster trust and enhance the persuasiveness of her speech.
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