Discursive Constructions of Pakistani Women's Rights: A Critical Discourse Analysis of Slogans
Abstract
This qualitative study employs Fairclough's 3D model of critical discourse analysis to conduct an in-depth examination of 30 slogans procured from Pakistani women's rights organizations, encompassing six pivotal themes: empowerment, education, violence against women, economic empowerment, social justice, and health and wellbeing. The research endeavors to address the following questions: How do Pakistani women's rights organizations construct and contest patriarchal norms through discourse? What linguistic features and discursive strategies are employed to promote feminist discourse and challenge existing power dynamics? Furthermore, how do these slogans reflect and shape cultural values and social relationships within the Pakistani context? Through a nuanced analysis of linguistic features, discursive strategies, and cultural values, this study reveals the complex ways in which women's rights organizations challenge patriarchal control, promote social change, and advocate for women's rights. The findings contribute significantly to existing literature on feminist discourse, critical discourse analysis, and women's rights in Pakistan, informing policy initiatives, feminist activism, and social change. This research has profound implications for promoting gender equality and empowerment, shedding light on the role of language in shaping social reality.
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