Exploring the Western Cultural Impact on Society: A Case Study of District Peshawar Pakistan
Abstract
In this article we Study Culture is a way of life for people of any society. Pakistan's culture is predominantly Islamic, with Islam being the official religion. This study explores the impact of Western culture on Pakistani society, focusing on the city of Peshawar. Data was collected through a questionnaire from 400 students at different Universities in Peshawar using simple random sampling. SPSS version 27 was used for data analysis. The results, obtained through univariate and bivariate analysis, including pie charts, histograms, cross-tabs, Chi-square tests of association, Cross Tabulation, odds ratios, reveal that Western culture is influencing Pakistani society and leading to the adoption of Western lifestyles through social media. Further analysis indicates that the celebration of Valentine's Day promotes Western culture, Western dressing and customs are eroding moral values, and the influence of Western culture is leading to changes in dressing habits, including a decline in the use of hijab among females.
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