Exploring the Effect of the Social Media on Academic Performance of the University Students
Abstract
This study examines how TikTok usage affects university students' academic performance. Data were gathered through a questionnaire, with a sample of 400 students from public and private universities in Faisalabad, Pakistan. The study's primary goals were to assess the level of TikTok use and students' academic performance at the university level. SPSS version 21 was used for analysis, employing descriptive statistics, independent sample t-tests, one-way ANOVA, and regression analysis. The findings showed that TikTok usage is widespread among students, who generally have a good academic standing. There was a direct correlation between TikTok usage and academic performance, with regression findings showing that a one-unit increase in TikTok use leads to a 0.50 unit rise in academic performance.
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